Determine your business unit economics with precision
The Profit Predictor is designed for businesses that have a specific profit target in mind and need to reverse-engineer their marketing strategy to achieve it. This tool calculates the exact metrics, budgets, and performance thresholds required to reach your desired profitability.
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The Revenue Runner is ideal for businesses focused on achieving specific revenue milestones. Whether you're planning for investor presentations, loan applications, or growth targets, this tool helps you understand the operational requirements and marketing investments needed to hit your revenue goals.
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The Conversions Calculator is perfect for businesses that need to achieve a specific number of sales or conversions within a given timeframe. This tool is essential for inventory planning, production scheduling, fulfillment capacity, and understanding the marketing scale required to meet volume commitments.
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The Margin Model is designed for businesses that prioritize maintaining healthy profit margins while scaling operations. This tool helps you determine the maximum marketing spend and operational parameters that preserve your target margin percentage, ensuring long-term financial sustainability and business health.
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The Combined calculator integrates all planning methodologies into a single, comprehensive analysis. This advanced tool considers multiple business constraints simultaneously - profit targets, margin requirements, and volume goals - to provide the most realistic and achievable business plan that satisfies all your key performance indicators.
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This comprehensive guide explains all the acronyms and metrics used throughout the CostLogic calculator to help you make informed business decisions.
The average dollar amount spent each time a customer places an order
Total revenue expected from a customer over their entire relationship with your business
Direct costs of producing/purchasing products including materials, labor, and shipping
Revenue generated for every dollar spent on advertising (Revenue ÷ Ad Spend)
Total cost to acquire one paying customer (Ad Spend ÷ Conversions)
Alternative term for CPA/CAC, specifically referring to customer acquisition costs
Amount paid for each click on your advertisement
Cost for each specific action or traffic event (often synonymous with CPC)
Cost for each specific action taken by a user (clicks, form submissions, etc.)
Cost to show your ad to 1,000 people
Total cost to acquire a customer including all marketing and sales expenses
Percentage of people who click your ad after seeing it (Clicks ÷ Impressions)
Percentage of website visitors who make a purchase (Sales ÷ Visitors)
Total number of unique people who see your advertisement
Total number of times your ad is displayed (can include repeat views)
Profit before marketing and operational expenses (Price - COGS)
Gross profit as a percentage of revenue (Gross Profit ÷ Revenue)
Total revenue less total acquisition costs (before deducting COGS)
Gross acquisition profit as a percentage of revenue
Profit after deducting both COGS and customer acquisition costs
Net acquisition profit as a percentage of revenue
Financial metrics calculated on a per-customer or per-product basis
This comprehensive performance table models 500 different ad sets with incrementally increasing cost structures, allowing you to visualize how varying CPCs impact your overall profitability and identify optimal cost thresholds for your campaigns.
Color Coding Guide:
| Set | CPC (CPAcT) ($) | CPM ($) | Total Ad Spend ($) | ROAS | CPA/CAC ($) | Gross Acq Profit ($) | Gross Acq Margin (%) | Net Profit ($) | Net Margin (%) |
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